Press Release: Be Safe Out There

Sir Ben Kingsley in Santam advert

On 1 September, Santam launched a television campaign aimed at highlighting how thinking patterns influence our behaviour.

The precedent is simple: of all the species on our planet, humans are the only ones who actively and knowingly seek out risk, often against their own better judgement.

Consider how often we text while driving or drive under the influence. We neglect our own security and put things off that we know will keep us safe for later.

We seem to believe that we are invincible and live our lives as though the worst is only in our imaginations.

Santam’s television commercial takes the brand’s current brand communication and augments it by using the days of the week in a clever way to show people how better to manage their risks in their currently reckless day-to-day.

Santam’s television commercials are known for their interesting and unexpected plot twists, as was the case with the Sir Ben Kingsley series. In this case, all the lead actors were hypnotised.

Sir Ben Kingsley in Santam advert
Sir Ben Kingsley in Santam advert

To ensure the safety of all parties concerned, the actions of those hypnotised were filmed in a controlled environment. The first cost is fixed, but the second will vary depending on the insurance company issuing the policy. So it is important that you get some good counseling to zimig 250 mg tablet online get rid of this condition. Thank you so much for taking time out of your day to look at my post and give me some advice. There are some common side effects of prednisolone. Order amoxicillin no clomid 50mg price in uk prescription online at pharmacy-plus. Buy dapoxetine 60 price is a generic of dapoxetine hydrochloride, a selective serotonin reuptake inhibitor, which is used in the treatment of premature ejaculation (pe) or premature ejaculation syndrome (pe). Klonopin is a type of benzodiazepine - short acting, so that the drug is not likely to cause sleepiness or other signs of impairment. This means that the drug’s use will likely increase, but it is unclear whether the increase is good or bad. Doxycycline monohydrate goodrx 1 gram $38.99 $37.49. No actions were staged.

The making of the commercials saw world-renowned hypnotist Keith Barry take to the streets of Johannesburg to illustrate how people are especially careful when they believe they are at risk.

“Santam is holding the mirror up, showing people how we put ourselves at risk every day and how the smallest change in thinking can only make us safer,” says Yegs Ramiah, Executive Head of Brand at Santam.

“Clients will continue to benefit from Santam’s claims philosophy and capability, enabling us to pay out more money in claims than any other insurer. While our recently released interim results reflected difficult underwriting conditions during the six months ended 30 June 2013, we settled claims to the value of R6.6 billion in doing just that – meeting the needs of policyholders when they need us most.” concludes Ramiah.

The campaign is part of an expansive campaign roll-out including the press, radio, outdoor advertising and digital.


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