Entrepreneurs Find Opportunities where Others See Obstacles

“The Chinese use two brush strokes to write the word ‘crisis’. One brush stroke stands for danger; and the other for opportunity. In a crisis, be aware of the danger – but recognize the opportunity.”
~ John F. Kennedy

Find the opportunity in a crisis.

Entrepreneurs enjoy making a profit, and the most successful ones are able to make money out of ever-changing market opportunities.

Markets grow and decline over varying periods. If you’re on the trading floor your opportunity might be measured in seconds; if your business is commercial property development, you’re looking at years or even decades.

Successful entrepreneurs are agile enough to recognize and act on opportunities whenever and wherever they appear.

Opportunity just ahead

For entrepreneurs, every cycle of time if full of opportunities. Find them, seize them and use them to the utmost of your capabilities.

You need to be tenacious. Don’t let someone else, or some other event/corporation/government steal your opportunity and your dream.

Louis Pasteur (who invented pasteurization) said “Let me tell you the secret that has led me to my goal: it is due to my tenacity.”

Be zealous in your mission. Your passion and emotion will not only drive you, but it will rally those around you. Critics will try to dissuade you with thoughts of difficulty and hardship, and it is in those time that you will need to be more determined and stronger than ever.


If you truly believe your idea will work you need to stand firm and actually provide your critics with the opportunity to help you achieve success. This is your idea. And it is your opportunity to build and create something, so protect it and be tenacious. Never give up.

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